Patient.com Chief Marketing Officer and Chief Partnership Officer Pete Deutschman joined host Rich Briddock on episode 215 of Cardinal’s Ignite Healthcare Marketing Podcast, “Patient trust starts with cutting red tape.” Pete talks about why the red tape in healthcare lives in administration, not in care, and how cutting it can strengthen patient relationships and provider performance.
What the episode covers
- Why administrative friction, not clinical quality, keeps people from care
- How Patient.com works alongside the patient portals people already use
- How verified identity through ID.me and patient consent make guidance personal to each patient’s own plan
- Why healthcare marketing should build long-term patient relationships, not one-time transactions
- Why independence matters to patients when choosing who to trust
- Patient.com’s national rollout and the provider, payer and ecosystem partners it is looking for